When we successfully pitched to Fever-Tree in January 2021 they came to us with a very specific challenge - 'people just know us for our tonic water, get them excited about the rest of our extensive range of premium mixers'. It was my job to work out how to do this. My role has been working super closely with our photography and production team to nail a premium, current look & feel across all 'serve' content, tapping into the 'occasions' where you might 'mix with the best' and creating narratives that fit this & also romanticising the quality of their ingredients and where they are sourced. Below you can see an example of some of the work to-date.
Role: Pitch, Creative Strategist, Copywriting, Art Direction, Conceptualisation.
