Jägermeister came to us with a real clear brief. How do we get our younger audiences who only know us a party drink, interested about the ingredients and craft that goes into a bottle of Jägermeister. The creative strategy was to explore it as a 3-pronged approached. We'd get expert bartenders talking about the qualities of the drink and how it should be served. We'd get those who work in the factory in Germany talking about the intricacies of the flavours and herbs. And arguable most excitingly, we'd throw the brief out to artists to bring the ingredient story to life using 3D art. All three content streams would be joined together with a really cool, consistent look and feel that was fit for social and elevated the content to the next level.
Role: Creative Director, Creative Strategy, Concept, Art Direction, Copy.
Role: Creative Director, Creative Strategy, Concept, Art Direction, Copy.