I worked with Sports Direct at Born Social for roughly 12 months from July 2020. A few of bits of work I'm particularly proud of are:
Our 'Level-Up' campaign, tapping into the insight that younger generations loved gaming, to produce a series of 'gaming' inspired videos and Strava challenges to promote the start of running season.
Tapping into the culture, when Balenciaga launched a sports trainer that looked suspiciously like Sports Direct's iconic Lonsdale shoe.
Supporting with their Back to School campaign across all social channels. Getting kids pumped about coming back to school with the empowering line COME BACK BETTER.
Supporting with their Back to School campaign across all social channels. Getting kids pumped about coming back to school with the empowering line COME BACK BETTER.
Role: Pitch, Creative Strategist, Concepts, Art Direction, Copywriting