Fiskars, one of the largest and oldest brands in the world (founded in 1649) came to Born Social in 2021 with the big ask to help them make their sustainability framework consumer facing, using social as a lead channel. Below are a couple of projects I've worked on as their lead Creative Strategist. The first is their 'Happy Bee' initiative, highlighting the importance of Bees on our environment whist promoting their extensive range of garden tools and the second is the development of their consumer facing line which I produced 'In Our Hands' in the form of a 3D world.
In Our Hands worked well as it had that duality of meaning - the fact that it's in all of our hands to change the world for the better and the more literal fact that all of Fiskars' products you hold in your hands.