My client Uber Eats wanted a full EMEA campaign to align itself with the FIFA World Cup in the winter of 2022. The only issue being, they weren't an official sponsor so with that came a long list of things we couldn't say or do. I was involved in the conceptualisation and look & feel of our GAME PLAN campaign, encouraging fans to 'get their game plan (aka food order) in for the big match. We used influencers to drive hype, produced a multi-market photoshoot and accompanying paid, designed assets that could be modified to be used across global markets. Below is just s snapshot of some of the content.
Role: Creative Strategy, Conceptualisation, Copywriting.
