Having been involved in winning the Kopparberg pitch, we went on to form a 4 year partnership, completing transforming their look and feel, product launches, community management and campaign ideas. One of these I've featured below. We partnered with award winning rapper Kojey Radical to produce a campaign to promote Kopparberg's new Dark Fruit Rum. Our concept was for Kojey, who is also a fashion designer and poet, to create a bespoke t-shirt which had the Rum's 'Different in the Dark' line as it's inspiration. We would then film and shoot Kojey in a studio setting as he chatted about the inspiration for the piece and drank the new product. Below are just a few examples of what it looked like.
Role: Concept (joint response with PR agency), Art Direction, Copywriting.
