Using nostalgia and an understanding of UK culture to help power the relaunch of 'Marathon Bars' (Snickers' previous name up until the late 80s) into the social space. The results?
Over 16m users reached
3,332,297 Video Views
61,540 Engagements
Making Snickers' iconic 'You're Not You When You're Hungry' and putting it through a social-first mechanic, an AR filter. The results?
Impressions - 2,168,482
CPM - £3.45
Reach - 1,399,035
Video views: 112,324