The beauty of WeTransfer is that they come to us with such varying and creative briefs that really are a joy to work on. My role as Creative Strategist across all those collaborative projects - from fashion partnerships with Wales Bonner, photographer partnerships to promote Samsung Galaxy and further partnerships to help promote art exhibitions and campaigns - was to conceptualise, storyboard, copywriting and help execute creative paid social assets, using music, art and design to elevate ads.
Role: Creative Strategy, Concept, Art Direction, Copywriting.